Persona Creation and Empathy Mapping / Mental Model
Persona is a fictional yet realistic description of the product's target user. Persona is an archetype rather than a real living person, but persona must be defined by the characteristics of real people. Get to know your customers better.
You may not be able to include the behaviors and motivations in your target audience in a memorable way throughout the design process. With this service, your design processes are developed in the focus of customer behavior.
Persona is a fictional yet realistic description of the product's target user. Persona is an archetype rather than a real living person, but persona must be defined by the characteristics of real people.
It is useful for understanding users and their needs better by empathizing and developing better solutions. It ensures that the user does not lose focus in the design process and the research outcomes are visualized and more memorable.
When it is necessary to visualize user behavior better to describe it, while there are too many stakeholders that should be at the same point in the design process, "Does this persona need this function?" query is used when needed.
Identify your road map.
You may have trouble determining the functions the user wants in the product and combining those functions when they need them. With this service, you can visualize the customer journey and customer needs together and determine the road map of the product with this map.
The results of user research are analyzed to show which features of the product or system are supported and to what extent.
It is used when it is necessary to see the need, function and user journey together.